Nasdaq Corporate Solutions Survey Of Chief Communications Officers Highlights Ongoing Convergence Between PR And Marketing - Survey Illustrates Demand For Increased CCO Accountability For Marketing KPIs

Nasdaq Corporate Solutions has released the findings of an in-depth survey that explored how communications leaders value analytics that measure success. Responses from more than 100 Chief Communications Officers (and CCO-equivalent titles) in the U.S., Canada, and Europe revealed that CCOs are taking a sophisticated look at how their public relations activity tracks against business goals and key performance indicators (KPIs).