The amount of unstructured, alternative data is increasing at a rapid pace, with technology and analysis capabilities also advancing to solve the data’s main constraint of deriving value from it. This perfect storm of technological sophistication brings us closer than ever before to charting out a real-time map of consumer behavior in both the real and digital world. TABB Group’s latest research, “Capturing Alternative Alpha: The Rise of Alternative Data Sets,” explores four different categories where alternative data is thriving, outlining the challenges and opportunities as well as breaking down the applications and implications for each.
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